La guía del community manager : (Registro nro. 451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01340nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-VlUNLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230815181027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230815b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788441534087 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-VlUNLC |
| Language of cataloging | spa |
| Transcribing agency | AR-VlUNLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mejía Llano, Juan Carlos |
| 9 (RLIN) | 1546 |
| 245 ## - TITLE STATEMENT | |
| Title | La guía del community manager : |
| Remainder of title | estrategia, táctica y herramientas / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid: |
| Name of publisher, distributor, etc. | Anaya, |
| Date of publication, distribution, etc. | 2013 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 400 p.: |
| Other physical details | il.; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice alfabético |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Introducción a la web 2.0 El consumidor tiene el poder.--- 2.Community manager: el gestor de las redes sociales en la empresa.--- 3.Cómo crear un blog corporativo exitoso.--- 4.Uso de redes sociales en la empresa.--- 5.Herramientas de gestión para el community manager.--- 6.Generalidades de los contenidos 2.0 --- 7.Creación de contenidos. --- 8.Gestión de comunidades online. --- 9.Gestión de la reputación online. --- 10.Estrategia de marketing en redes sociales. --- 11. Medición de las acciones de marketing en redes sociales. --- 11. Tendencias en redes sociales. --- Glosario --- Índice alfabético. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MEDIOS DE COMUNICACION DE MASAS |
| 9 (RLIN) | 1547 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET |
| 9 (RLIN) | 1548 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PLATAFORMA DIGITAL |
| 9 (RLIN) | 1549 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | No para préstamo | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Fuente de adquisición | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sólo Sala de Lectura | Non-fiction | Biblioteca Universidad Nacional de los Comechingones | Biblioteca Universidad Nacional de los Comechingones | Colección General | 15/08/2023 | Compra | 658.872 M516 | 01099 | 15/08/2023 | 1 | 15/08/2023 | Libros | SOLO SALA DE LECTURA | ||||
| Non-fiction | Biblioteca Universidad Nacional de los Comechingones | Biblioteca Universidad Nacional de los Comechingones | Colección General | 15/08/2023 | Compra | 658.872 M516 | 01100 | 15/08/2023 | 2 | 15/08/2023 | Libros |